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The "Talking Brochure" ... It's Here to Stay!
There is a new trend in real estate. I call it the “talking brochure” … I’m here to tell you that it is here to stay!I’m sure you’ve seen one. What I call a talking brochure is nothing more than a video of an agent giving a tour of a listing. And I need to tell you something...
FSBO’s or EXPIRED’s - Which is Best in this Market?
Article contributed by Mark Leck, Founder/CEO of Real Estate Data X-Change, Inc. (REDX)In this ever changing economy, agents throughout the country have been employing a myriad of different tactics to help bolster their business to avoid going bust. The once taboo practice of working expired...
Enhance Your Online Presence for Greatest Impact
In today’s market, having a strong online presence is essential. You probably already know that! Unfortunately, many (most?) of us tend to set up our websites, then ignore them for weeks or even months at a time.An effective online presence requires continuous "care and feeding." Without that,...
Build Your Stock: Four “Investment” Strategies for Staying Ahead in a Changing Market
By Roberta Ross, National Speaker and Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!In challenging economies, our sense of net worth and emotional stability very often rises and falls with the stock market ticker on our television screens.  Finding that much-desired feeling...
Three Simple Steps to Closing More Short Sales
Darn, not another Short Sale!  As you sit listening to the too familiar recording on the other end of the line....you hear one more time... Thanks for calling.  Federal law requires that we inform you that we are a debt collector.  Please enter the loan number you are calling...
6% of Nothing is Nothing
“And that ain’t nothing, believe you me” is a refrain of a popular song from my youth. Who knew they were talking about real estate commissions?In today’s tight market it behooves you to start with the end in mind. Literally.  It would seem obvious that licensees...
Ready, Set, Succeed!
I’m ready for a very successful year, and I hope you are too. Lots of things have happened in 2008, but the most important thing is that we learned from them. So let’s look at some of the best lessons from 2008…to be honest these are good lessons in any market.Have a plan....
Walking Your Sale Through
Let’s talk about the market situation…could it get any worse? Yes. I don’t want to scare you, I just want you to hear my unvarnished opinion so you’ll be better prepared and so will your clients – you owe them that!Let’s look at what’s about to happen to...
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